Archive
6 articles published
When Analysis Starts Thinking for Itself
AI is making analysis faster, broader, and more conversational. What that changes for data teams, GTM leaders, and decision quality.
The Metric System Behind Great Launches
A practical blueprint for a GTM metric system: tie metrics to decisions, separate leading vs lagging signals, and roll out a scorecard in 30 days.
AI Changes Sales, But People Still Close
AI makes sales activity abundant, but deals are still won through trust, judgment, and coordinated human action. What changes for sellers and leaders.
Affordable CRM Pricing for Startups: Comparison
Pricing-first comparison of Zoho, Attio, HubSpot, and Less Annoying CRM with startup scenarios and a simple decision framework.
Generating Revenue in 2026: GTM Playbook
A practical 2026 GTM playbook to generate revenue: design your system around trust with a stronger offer, proof, AI workflow leverage, pricing, and data.
Lemlist in 2026: A Practical Review
A practical Lemlist review for 2026: what it does well, where it disappoints, who it fits, pricing considerations, and how to get results.